3 challenges for marketers in the digital workplace

For marketers, a digital workplace can be a wonderful tool to disseminate information, share resources, and collaborate on projects. Unfortunately, this isn’t the typical experience for organizations. They usually face 3 key challenges.

1)  Content is hard to distribute

Digital workplaces / intranets make it difficult to deliver resources to the right folks within your organization. Moreover, there isn’t a clear or straightforward way to prioritize resources and set permissions on who can and cannot see something. For those folks you’re trying to get info to, it’s not an easy task to search for relevant information. Unfortunately, this can kill adoption, which ultimately will make posting on the digital workplace pointless ☹.

2) Information is hard to share across channels

Similarly, to resource distribution, sharing information / news is not a simple task. Department to department and sometimes person to person within an organization can have a different way of digesting information. Some could look to email, some to Yammer, some to a variety of other tools. Sadly, if you’re trying to share some valuable product updates or information on an upcoming campaign, you really don’t have a good idea if your target internal audience even saw what you sent.

3) Collaboration is nonexistent (or close to it)

We’ve all heard sales and marketing need to be able to collaborate more. Well most digital workplaces and intranets do the opposite. Folks don’t have a centralize venue to share their feedback. Otherwise, marketers might get a few random emails on their work, but that’s about it. On top of that, there isn’t always a simple way to track task completion for a team, or get real-time feedback on the teams your team is supporting.

Solution: Employee Experience Platforms / Hubs

Employee experience platforms can help solve these 3 problems. For content distribution, they allow marketers to publish resources with ease and to the relevant target internal audience. With that ease also comes proper categorization, which makes resource / topic searches successful for end users.

In terms of information sharing and collaboration problems, employee experience platforms help bring together all the tools (Microsoft tools or third-party tools, such as ServiceNow, Workday, Paychex, Slack, etc.) that folks use in their day-to-day. This is important because employees will be more likely to adopt something new if it helps make their job for efficient and effective. If they have one hub to access all their other tools, it’s likely they’ll actually see your updates and respond to you inquires or feedback requests.

Want to learn how Akumina can partner with your organization to solve these common digital workplace challenges? Request a demo today!

About Akumina:

Akumina is the employee experience platform that empowers global enterprises to quickly create personalized digital experiences that help every employee in every role work smarter, not harder. By offering a customizable, brandable and multilingual platform that seamlessly integrates with leading enterprise cloud applications, Akumina delivers a contextual, collaborative and engaging workplace experience to every user on any device. Akumina’s customers include Whole Foods Market, GlaxoSmithKline, Vodafone, the Boston Red Sox and the United States Department of Defense.

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