3 thinks you can learn from Forrester and ING

3 Things You Can Learn From Forrester and ING

One of the most informative projects I’ve worked on here at Akumina is the webinar we recently hosted featuring guest speakers Forrester Principal Analyst David K. Johnson, ING Head of Global Employee Experience Sander de Bruijn, and ING Product Owner Joris Kok.

In fact, it was so well-received, that we’ve decided to rebroadcast it this Friday, April 3, 2020 from 12 pm – 1 pm ET. We encourage you to join us. You’ll hear expertise from both Forrester, a world-renowned market research organization, and ING, a multi-national bank making huge strides in employee experience by taking baby steps.

In the meantime, here are a few things we learned during the first go around:

What Employees Want Most is to Make an Impact

David Johnson’s research indicates that employees enjoy things like pay-for-performance and recognition of a job well done. But what really increases engagement is an employee’s perceived ability to be impactful. When employees know that what they’re doing each day is helping their company to be successful, they are more engaged, productive, and happy.

The Three Facets to Employee Engagement: Empower, Inspire, Enable

There are three keys to enhancing employee engagement at any organization.

  1. Provide clear expectations and success criteria, but empower your workforce with the freedom to decide how to do their job.
  2. Create, believe in, and model your company’s core beliefs. It will inspire your employees to give their all.
  3. Give your employees the tools, training, and resources that will enable them to do their jobs.

Your Employee Experience Should Match Your Customer Experience

When Sander de Bruijn joined ING Group, his goal was to build an ING employee experience that matched their superior customer experience. Joining forces with Joris Kok, the team at ING was able to unite all 54,000 employees under a single intranet platform. They have streamlined the onboarding experience for all new employees in the Netherlands, and are working to make small, incremental improvements over the next several years.

Tune in to the rebroadcast and see what interesting tid bits you pick up. See you there!

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