What is a digital workplace?
According to The Digital Workplace Defined by Sam Marshall of ClearBox Consulting, a digital workplace (DW) is “the concept that there is a virtual equivalent to the physical workplace.” Marshall also goes on to say that the digital workplace is “fundamental to people’s productivity, engagement and working health.”
Is a digital workplace important to global organizations?
Heck, yes! Creating a modern digital workplace is crucial for global enterprises.
“A digital workplace is a new paradigm for collaboration and teamwork.”–Paige O’Neill, Contributor, CIO
Why, you ask, is a digital workplace important?
As organizations grow and evolve, their needs are ever changing. Teams become more dispersed, but are still required to communicate, collaborate and get their job done. A digital workplace allows remote and frontline workers the flexibility to work anywhere without missing out on key technology or contact with colleagues.
Sam Marshall notes in his article on CMSWire, that in his experience, it’s more and more common to see frontline or deskless workers using technology to do their jobs. “…in many organizations I work with it is common for all field workers to have iPads, for factory workers to bring their own devices (particularly outside the US), and for retail environments to hook workers into dedicated employee apps and social networks.” When those employees have access to the right technology, they’re more successful and engaged in their work.
Remember when Marissa Mayer, the CEO of Yahoo!, initiated a company-wide ban on remote work and the entire workforce erupted in protest? Her justification for the decision was that being physically face-to-face was a requirement to building communication and collaboration. But the outcome was outrage and dismay. In today’s economy, the ability to support remote work is essentially table stakes for any organization that wants to hire and keep good talent.
“…just as a shabby office detracts from staff morale, so a shabby digital experience sends out a message that “my employer doesn’t care.””-Sam Marshall, ClearBox Consulting
Had Mayer chosen to implement a truly spectacular digital workplace, rather than cram everyone into a mediocre physical workplace, perhaps her employees would have been satisfied, collaborative, and communicative.
Digital workplaces and experience are important, we get it. So, where should we start?
Well, you’re in luck. We’re hosting a webinar on that exact topic. On Tuesday, March 10th, join featured guest speakers, Forrester’s David Johnson and ING’s Joris Kok as they discuss the digital workplace along with what employee experience (EX) means in 2020 and the key traits of an effective digital workplace and EX initiative. Joris will offer listeners an in-depth look at the blueprint used to create a personalized digital workplace for ING’s 70,000 global employees that shaped the company’s culture through improved productivity, collaboration, and communication while David Johnson will compare and contrast digital workplace journeys and discuss his research around the definition of what enhanced employee experience and engagement really means – specifically focusing on:
- The importance of the C-suite relationship on the employee engagement journey
- The gap between most corporate intranets and the needs of knowledge workers
- From ING how their “Think Big. Start Small. Act Fast” ethos fueled the project
- What the next 10 years should look like for EX-focused companies
Sign up here to reserve your spot: https://letsgo.akumina.com/BuildingaModernEmployeeExperience.htmlRead More