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Gartner® 2021 Market Guide for Employee Communications Applications

This guide from Gartner® helps leaders understand ECA market trends, inform vendor investment decisions and anticipate how technology is evolving.

Is your organization considering implementing an Employee Communication Application in 2022? Download the guide today to learn more about the use cases, benefits, top vendors, and much more.

What is an Employee Communication Application?

Gartner refers to ECA technology as tools that keeps the workforce engaged and informed on organizational needs and activities. It enables “communicators” (employees in roles where they are responsible for managing internal communications) to plan, create, coordinate, customize, distribute and execute communication campaigns. ECA technology also analyzes internal communications (IC) effectiveness across channels, media, communication types, business impact and employee experience.

Who Uses Employee Communication Applications?

According to Gartner, Employee Communications Applications (ECAs) are primarily used by corporate communications, marketing communications and HR leaders to inform the workforce on business activities, cultural topics, operational needs and job-related priorities.

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Market Guide for Employee Communications Applications


Recommendations for Organizations Considering an ECA in 2022

"Application leaders responsible for digital workplace applications used for employee communications should:

  • Deliver on core sponsor (corporate communications and HR leaders) goals by organizing, prioritizing and mapping internal communications requirements to vendor evaluation criteria while proactively looking for new ECA use cases in other business areas.
  • Deploy ECA solutions in ways that reduce technology overlaps and conflicts by collaborating with the digital workplace, HR and workforce management application peers, IT infrastructure leaders, and facilities groups to prioritize integration needs and support structures.
  • ​​​​Prioritize ECA solutions that “future-proof” investments by selecting vendors with strong integration capabilities, and deliver specialized capabilities that address highimpact business scenarios.

What Are the Benefits of an ECA?

ECA products help internal communications teams plan, automate, analyze, deliver and gain staff feedback when messaging needs require workforce segmentation, multichannel support, campaign-style execution, personalization, and a mix of quantitative and qualitative analytics."

At Akumina, our goal is to drive engagement and ignite productivity for you and your employees. As you read the report, and think about ways to engage your employees further, we encourage you to reach out.


Download the Gartner® report, 2021 Market Guide for Employee Communications Applications to get started.

 


Gartner, Market Guide for Employee Communications Applications, 20 December 2021, Mike Gotta, Adam Preset

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