Communicating and collaborating with part-time and seasonal front-line workers

THE PROBLEM

The workforce swells to well over 1,000 workers spread out over Fenway Park, and on their feet in front-line, customer-service capacities during games, concerts, and functions, but then shrinks to 350 more administrative or office workers during the offseason. The Red Sox needed to create a personalized, mobile digital workplace for a wide range of employee experiences, from baseball operations to hospitality to business, marketing and sales, to human resources and more.

THE SOLUTION

Home Plate, a mobile-optimized digital hub for the Red Sox, connects every worker, seasonal and year-round, to an engaging employee experience platform with two-way communications and content management, as well as secure integrations with key applications every employee needs to do their jobs.