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Communicating and collaborating with part-time and seasonal front-line workers

The workforce swells to well over 1,000 workers spread out over Fenway Park, and on their feet in front-line, customer-service capacities during games, concerts, and functions, but then shrinks to 350 more administrative or office workers during the offseason. The Red Sox needed to create a personalized, mobile digital workplace for a wide range of employee experiences, from baseball operations to hospitality to business, marketing and sales, to human resources and more.

Home Plate, a mobile-optimized digital hub for the Red Sox, connects every worker, seasonal and year-round, to an engaging employee experience platform with two-way communications and content management, as well as secure integrations with key applications every employee needs to do their jobs.

Boston Red Sox

“From groundkeepers, to ballpark operations, and security, and fan services, and client services, and ticket takers, and greeters, and technology, and security, and – there’s probably some 20 or so departments that have to work together in a very collaborative manner.”"

Brian Shield | CIO, Boston Red Sox