DRIVE ENGAGEMENT WITH TARGETED COMMS
Personalized for Every Employee
Leverage persona and journey stage targeting to deliver relevant communications that resonate with every employee. Segment your audience and target content based on attribute information from integrated systems like Microsoft 365, Entra ID, or HRIS applications like Workday. By enabling you to group by attributes, employee’s preferences (which they have the freedom to set), and behaviours, Akumina enables you to deliver the right messages through the most effective channels at the right time. You can enhance your employee engagement effortlessly by keeping comms clear and avoiding information or notification overload.
Whether it's a company-wide announcement or a targeted message to a specific team, with Akumina, you can ensure everyone takes the action you need them to. With auto-translation, this remains the case across as many countries and communities as you need to reach. Tasks to complete, reminders and personalized content suggestions are displayed to employees via their Activity Stream as soon as they sign in, so they see only the content they need and want to engage with from step one.

MEET THEM WHERE THEY ARE
Communicate on the Channels That Resonate
Reach your diverse workforce where you know they’ll engage, with a choice of channels to deliver messages where and when they are most effective. You can choose the best channels to connect with your employees or the most appropriate to your message. With one central platform to create, review and distribute content and messages from, it’s easier than ever to get your message out and communications strategy delivered. AI assistance for newsletter and broadcast message content means you can speed up sending out your strategic communications even faster.
Using Akumina, you can send:
- Employee newsletters: Create and deliver engaging, branded content quickly, with streamlined production and review processes and template libraries at your fingertips.
- SMS text notifications: Get instant notifications to specific affected employees for clarity during critical moments.
- Microsoft Teams messages: Notify employees on platform, so they don’t need to switch gears to consume information.
- Website notifications: Take over your intranet for big news with banners, pop-ups and notification bell options
- Push notifications on mobile apps

Nearly 60% of respondents state their organization publishes customer satisfaction surveys but does not conduct internal employee experience surveys.
- State of the Digital Workplace & Modern Intranet, 2024
START HONEST DIALOGUES
Engage on Their Terms for Higher Engagement
Foster a sense of community and belonging by empowering your employees to interact with each other and company content. A range of interactive features, including comments, reactions, polls, and surveys, encourage two-way communication and honest feedback. Boost morale, increase job satisfaction, and create a more engaged workforce by providing employees with opportunities to share ideas, ask questions, and participate in larger conversations across departments.
Create transparency and authenticity by bridging the gap between employees and senior leaders. With Akumina you can bring your leadership presence down to earth and engage with all your employees at scale. Empower your employees to become brand advocates, by providing easy-to-share content and a dedicated community. With advanced analytics, you can track the impact of your social advocacy efforts and identify star advocacy employees.

QUANTIFY IMPACT
Measure and Improve
With robust analytics and reporting tools, you can understand who’s reading your content and for how long. You can even monitor engagement with specific initiatives like leadership messages to track the impact of your comms.
With all kinds of KPI metrics like visibility, engagement, reach and exposure and pollus and surveys to ensure you can measure sentiment, you can identify areas for improvement, optimize your communications strategies, and make data-driven decisions.

OUR PLATFORM HIGHLIGHTS
Features
- Multi–channel Publishing:
Create messages once, deliver and report indefintely across the employee touchpoints you choose - including web, app, SMS, email, alerts and digital signage. - Analytics:
Actionable reporting dashboards, for your team or just for you, to understand employee engagement, feedback and automatically identify anomalies in your digital workplace. - Integrations:
Empower employees to work efficiently with instant access to essential information through secure APIs for hundreds of applications, including Microsoft 365.
- Notification Systems:
Simplify comms with a notifications hub across all applications, including banners and prioritized content to deliver timely critical messages to the right groups. - Design Flexibility:
Bring your internal brand to life with total design freedom across all employee touchpoints, from your site, to apps to your Microsoft Teams Canvas. - Broadcast Center:
Create, edit and review messages for everyday or urgent comms to drive back to your intranet from multiple channels in one central dashboard.
The Akumina Community
Household names, elite experiences

"What we did is really take an employee-centric view first of all, so we put employees front and centre and tried to think about what's the experience that's going to make this a destination that they'll want to go to everyday or hopefully multiple times a day."
Betsy Codding | Head of Digital Communications and Multimedia, MassMutual









