Blog Post: The Role of the Digital Workplace Strategist — Orchestrating with Akumina

By Ed Rogers, President & Chief Product Officer, Akumina

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In the rapidly evolving world of work, the digital workplace has become the operating system of the modern enterprise. It’s no longer enough to simply publish content or connect systems. Organizations need to curate experiences that are intelligent, measurable, and deeply aligned to strategic business outcomes.

This is where the Senior Digital Workplace Strategist plays a critical role.

The digital workplace strategist has to think well beyond authorship and administration to strategy and execution. They’re experienced architects and program leaders, responsible for delivering a cohesive, governed, and scalable digital workplace that connects employees to what they need — when, where, and how they need it.

At Akumina, we built our platform to support this strategic vision. Not just as a CMS, but as a Digital Workplace Orchestration Layer that empowers leaders to drive impact across six key dimensions:

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Designing the Employee Journey

Great digital experiences begin with intention. The strategist uses Akumina’s Persona Engine to deliver tailored journeys based on role, location, or department. They align navigation and layout to how employees actually work — not where they fall on an org chart.

They can deploy templated pages and experience playbooks to scale best practices globally, while still honoring local context.

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Unifying Communications

Strategists use Akumina’s Broadcast Center, Voice CMS, and targeting tools to control the cadence, tone, and visibility of enterprise messages. They define governance rules for global vs. local content, streamline approval workflows, and monitor reach.

The result? A signal-to-noise ratio that supports culture and clarity without overwhelming employees.

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Connecting the Digital Ecosystem

With integrations into Microsoft 365, ServiceNow, Workday, and more, Akumina turns the intranet into a launchpad for action. Strategists surface data from across platforms using our Intelligence Hub, enabling personalized, cross-system workflows and experiences.

This unified approach helps employees spend less time switching tools and more time creating value.

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Enabling Federated Governance

Enterprise intranets can’t be one-size-fits-all. Akumina enables a federated governance model: local ownership with global standards. Through permissions, workflows, and page templates, strategists give departments and regions freedom to build while ensuring alignment with brand and compliance policies.

And with analytics and lifecycle tracking, governance becomes continuous and proactive.

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Scaling AI and Knowledge

The next generation digital workplace will be AI-native. Strategists prepare for this by ensuring content is structured for Microsoft Graph and Copilot, deploying Akumina AI Search and conversational assistants like Max.

They orchestrate intelligent experiences that turn knowledge into action — helping employees get answers, surface insights, and trigger processes without digging.

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Measuring and Optimizing Impact

Strategy is only as good as its results. Akumina provides rich analytics across personas, pages, and communications. Strategists can use this insight to continuously improve everything from site structure to campaign cadence.

They shift the intranet from a static content tool to a responsive, data-driven ecosystem that evolves with the business.

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Strategic Business Outcomes Enabled by Akumina

Capability	What It Enables	Relevant Core Business Outcome
Persona Engine	Audience segmentation and targeting	Enables scalable, multilingual experiences that support faster global expansion and regional engagement.
Voice CMS	Structured, reusable, governed content	Reduces reliance on IT for content updates and ensures consistent messaging across departments and geographies.
Broadcast Center	Orchestrated communication cadence	Helps accelerate adoption of enterprise-wide initiatives through timely, targeted internal campaigns.
Page Management	Design consistency and scalable templates	Reduces time-to-productivity and ensures unified brand experiences across business units.
Intelligence Hub & AI	Integration of AI agents and Graph data	Powers intelligent discovery and automation by unlocking enterprise knowledge across systems.
Analytics & Governance	Program-level visibility and optimization	Drives continuous optimization and enables data-backed decisions for strategic alignment.

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A Strategic Seat at the Table

The digital workplace strategist isn’t just supporting the business — they’re shaping it.

With Akumina, they gain a platform purpose-built to orchestrate people, systems, and content into one unified employee experience. The outcome?

???? Elevated program ownership, faster time-to-impact, and measurable ROI on digital workplace investments.

Akumina provides the foundation for this leadership. It’s how strategy scales, how systems converge, and how great employee experiences are built and governed. For those leading the digital workplace, Akumina is the orchestration layer where ambition meets execution.

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Curious how your organization can empower digital workplace leadership? Let’s talk. Schedule a demo and see orchestration in action.