Anne-Claire Seigert – Associate Creative Director, Veracity
Having worked as an editor-in-chief, journalist, front-end web developer and content strategist, Anne-Claire’s passion is in finding new ways to create compelling content. She as led transformative rebranding efforts for large-scale corporate entities and Fortune 100s and has a proven track record for increasing brand engagement through digital platforms.
Dena McElwain – Content Strategist, Veracity
Dena has over 10 years of experience in content strategy and content design, and more than 20 years of experience in editing, copywriting, and corporate communications consulting. Her years of communications, technical writing and copywriting experience lends to her ability to convey clear messages targeted to the right audience at the right time. She is skilled at designing and delivering content solutions to improve the overall user experience for major brands. She has led content strategy and content design efforts for major finance, healthcare and government institutions.
Samantha Kenney – VP, Global Marketing, Akumina
Samantha comes to Akumina from Bottomline Technologies where she was responsible for their global digital strategy. Her extensive background includes work at Silvertech where she managed a team of digital strategist and built out brand recognition for their largest clients.
From pioneering a non-profit, regional branding initiative to advancing corporate digital transformation on a global scale, Samantha’s ability to spearhead marketing plans and execute efficiently is inspired. She coaches her teams on finding the ‘why’ for customers and then crafts solutions that will help them reach their goals.
Samantha is an in-demand speaker on a national scale, providing custom workshops aimed at driving organizations forward in the digital space.